Amazing event and organization, European sports should learn a lot from football and the NFL. Only regret is the merchandise: the brochure gave some addresses where NFL materials could be found, and all of them were actually fake, having very very few items (including Harrods and the Reebok shop). The stand in Trafalgar Square was also poor in choice and variety. It all added up to the only shop-stand at the pregame, where we had to wait in line for 3 hours and when we got there most of the materials were gone (and we had hundreds of people still behind us who were going to be more disappointed than us). It is a European event: we are people from all over, and we like all teams, folks. All shops should have had all teams' materials, not only the game stuff: this way the shopping would have spread over the weekend and in 5 or 6 different spots, making the pregame shopping more bearable for those in line. And bring more materials: if half of the people almost finished them all, it means there were too little. Its business after all, and we have no problem with that: we bring the money, after all. Having ben wondering from one shop to another all over the weekend, then having ended up at the pregame shop hours before the game, 3 hours standing in line under the rain, then getting there and half of the teams were out of stock... that is the only, the very only thing that I regret - absolutely below NFL-perfectness.